Play Smart
“Play Smart”: a website that helps parents invest in their children's development
Direction
Online store
Type of development
Online store
Client
IE Borisov I.A.
Year
2023
About the project
We developed the online store “Play Smart,” which combines bright design and high functionality. Our goal was to create a resource that would reflect modernity and convenience. We used bright colors from the logo, but made them accent colors so that the site would look stylish and not overloaded. On the main page, we placed a bright banner and convenient navigation by categories, which helps customers quickly find what they need. The use of the logo shape throughout the site makes the brand recognizable and memorable.
Problem and solution
We needed to create a website that would be as useful as possible for customers. We implemented all the necessary features: a convenient catalog and online payment. But the main task was to create a unique tool for planning purchases. We developed a Wishlist that allows customers to create wish lists. The anonymous reservation feature in the Wishlist helps avoid duplicate gifts. As a result, we created a website that helps parents make thoughtful and rational purchases.
